Due to the large number of houses for sale the advantage goes to the buyers in today’s marketplace. When the market is like it is right now it is hard to find a buyer that genuinely likes your house and is willing to offer you a fair price for it. Companies and investors who buy houses are looking for something that stands out from the crowd so they have a better chance of making money on the deal. So what will help make it so your house stands out from the million other houses on the market right now? Let us look at a couple of things that will help ensure that your home stands out from the crowd.
1. Use Technology and Social Media
Most buyers nowadays start their home search online. They use search engines to narrow down areas and may even search within the website of the agent they are using. Make sure your home has some type of online presence. Long gone are the days where buyers ride a round looking for “For Sale” signs in the front yard. In a day where tablets and smart phones organize the lives of many people, you have an advantage if they can pull up your home online and see something they are interested in. Many sites will also allow the buyer to contact your listing agent directly and set up a showing. Social media sites such as Facebook and Instagram may also provide your home with the online presence that will attract buyers. Whatever media you choose make sure you provide as many flattering pictures as possible. Buyers are more likely to visit a home that made photos available online.
2. Pricing and Competition
Price savvy buyers are all over the place but they might not be looking in your area because in general the houses are priced to high so work with your agent to make sure your house is priced as competitively as possible. Find out what is selling, how it is selling, and what condition the houses are selling in. You can use this information to your advantage when it comes to driving buyers to your front door to look at your house. By having a lower price then is normal, making needed repairs, and doing smart marketing you can draw buyers into your neighborhood just so they can see your house.
3. Stage Smart
Buyers love to fantasize about your home once they see it, and the condition it is shown in is what they keep a mental image of. Make your home buyer friendly on the inside and out and let them picture them and their families making it permanent. Fresh paint, great landscaping, outdoor furniture can help a buyer imagine important events in your home. You can also make minor improvements on the inside such as fresh paint, changing fixtures, and doing a professional cleaning. This will show buyers that the home is well taken care of and not neglected.
4. Keep your mind open
Gone are the days when traditional buyers online where the ones buying houses. Your house might be something that attracts the eye of an investor or investment company. Many times local investors are out there that will be willing to buy your home in any condition. Even if your home is in perfect condition do not rule out the idea of selling to an investor. Most of the time investors will be able to close within days and they will not require you to make any repairs in order to sell your house.
So now that you have the tips, make the improvements needed to attract buyers to your home. Marketing, staging, and pricing are all important to buyers because these simple steps show you care about the home. Just remember to keep an open mind and the right buyer will find you sooner than you expect.